Bringing Refreshment to Britain’s sense of humour, 60 seconds at a time.
An appreciation of Terry Lovelock. (First published in Campaign Magazine)

By Mike Everett on

The copywriter Terry Lovelock, who passed away in February, belonged to a generation of creative people who produced advertising so entertaining that it proved more popular than the programmes it interrupted. Together with art director Vernon Howe, he created one of the great examples of this type of advertising: the famous ‘Heineken refreshes the parts […]

The passing of one of Britain’s most accomplished copywriters

By Mike Everett on

Richard Foster, whom Britain’s most-awarded copywriter, Tony Brignull once described as a ‘natural writer’, passed away on February 8. Richard himself was also a multi-award winning advertising copywriter whose work appears in no fewer than 29 D&AD Annuals, which is surely some kind of record. Like Tony, he too contributed to The Copy Book, another D&AD publication.

Helping Ancient & Modern – with the emphasis on modern.
We’re always pleased to work with old colleagues of ours. So we were delighted when a new agency asked us to produce their website.

By Mike Everett on

On January 6, 2020 a new creative agency launched with an intriguing name. Ancient & Modern is the brainchild of Adrian Holmes, John O’Driscoll and Seamus O’Farrell. With an average age of 64 they offer the experience of age with an ambition for producing great work that the years have not dimmed.

10 years in the making: our first-ever ad for Graduate Coach.
Everything comes to he who waits. In our case it was nearly a decade before an ad for Graduate Coach landed in our in-tray.

By Mike Everett on

Graduate Coach is a unique undertaking. Over the past ten years, under the leadership of founder, Chris Davies, it has guided hundreds of graduates into hotly contested graduate level jobs. Throughout those ten years, Anatomised and its partners have supported Chris and his team.* Along with others I helped Chris write his two books, The […]

The death of my mentor.

By Mike Everett on

As has been widely reported in the advertising press, John Salmon passed away on April 7th. Like many people who have worked with John, I was greatly saddened to hear the news. If anybody can be called my mentor, it is John. He guided me through the process of writing on many occasions by taking […]