Bringing Refreshment to Britain’s sense of humour, 60 seconds at a time.
An appreciation of Terry Lovelock. (First published in Campaign Magazine)
The copywriter Terry Lovelock, who passed away in February, belonged to a generation of creative people who produced advertising so entertaining that it proved more popular than the programmes it interrupted. Together with art director Vernon Howe, he created one of the great examples of this type of advertising: the famous ‘Heineken refreshes the parts […]
This gave us a laugh in the latest Lockdown
This third Lockdown hasn’t given us much to laugh about but this brought a smile to our faces.
Fisherman’s Friend, so good, they filmed it twice.
Is Anatomised’s Mark Andrews the only producer ever to have shot the same commercial twice 25 years apart?
The passing of one of Britain’s most accomplished copywriters
Richard Foster, whom Britain’s most-awarded copywriter, Tony Brignull once described as a ‘natural writer’, passed away on February 8. Richard himself was also a multi-award winning advertising copywriter whose work appears in no fewer than 29 D&AD Annuals, which is surely some kind of record. Like Tony, he too contributed to The Copy Book, another D&AD publication.
Is the wearing of face coverings about to become more widespread?
Like many people, I find it easy to criticise the government’s handling of the Coronavirus outbreak. At the same time I also believe that no matter who got the job of steering the country through the crisis, mistakes would have been made.
How do you unlock the spirit of a restaurant in lockdown?
A restaurant’s spirit is embodied in its staff, its food and its ambience. It’s impossible to replicate all, if any, of the above right now, with the UK in lockdown. Which got our clients at Peet’s restaurant scratching their heads.
Appealing to a basic human instinct.
Over the recent fine weekend, where social distancing was widely ignored, we considered how to make the two-metre rule hit home more strongly with the public.
Helping Ancient & Modern – with the emphasis on modern.
We’re always pleased to work with old colleagues of ours. So we were delighted when a new agency asked us to produce their website.
On January 6, 2020 a new creative agency launched with an intriguing name. Ancient & Modern is the brainchild of Adrian Holmes, John O’Driscoll and Seamus O’Farrell. With an average age of 64 they offer the experience of age with an ambition for producing great work that the years have not dimmed.
10 years in the making: our first-ever ad for Graduate Coach.
Everything comes to he who waits. In our case it was nearly a decade before an ad for Graduate Coach landed in our in-tray.
Graduate Coach is a unique undertaking. Over the past ten years, under the leadership of founder, Chris Davies, it has guided hundreds of graduates into hotly contested graduate level jobs. Throughout those ten years, Anatomised and its partners have supported Chris and his team.* Along with others I helped Chris write his two books, The […]
Oakley Orchards website: now in full bloom
We’ve just put the finishing touches to a website for a rather distinctive neighbourhood of new houses.
How International Rescue came to the rescue
And led to a TV commercial that features in a book written nearly 40 years later.
Come with me now, back to the seventies. Paul Smith and I are sitting in our office at Collett, Dickenson and Pearce, the advertising agency. Suddenly, the looming presence of Frank Lowe, the agency’s managing director, makes itself felt. (Frank did a lot of looming in those days.) In his hand he has a script […]
The death of my mentor.
As has been widely reported in the advertising press, John Salmon passed away on April 7th. Like many people who have worked with John, I was greatly saddened to hear the news. If anybody can be called my mentor, it is John. He guided me through the process of writing on many occasions by taking […]