Helping Ancient & Modern – with the emphasis on modern.
We’re always pleased to work with old colleagues of ours. So we were delighted when a new agency asked us to produce their website.

By Mike Everett on

On January 6, 2020 a new creative agency launched with an intriguing name. Ancient & Modern is the brainchild of Adrian Holmes, John O’Driscoll and Seamus O’Farrell. With an average age of 64 they offer the experience of age with an ambition for producing great work that the years have not dimmed.

10 years in the making: our first-ever ad for Graduate Coach.
Everything comes to he who waits. In our case it was nearly a decade before an ad for Graduate Coach landed in our in-tray.

By Mike Everett on

Graduate Coach is a unique undertaking. Over the past ten years, under the leadership of founder, Chris Davies, it has guided hundreds of graduates into hotly contested graduate level jobs. Throughout those ten years, Anatomised and its partners have supported Chris and his team.* Along with others I helped Chris write his two books, The […]

The death of my mentor.

By Mike Everett on

As has been widely reported in the advertising press, John Salmon passed away on April 7th. Like many people who have worked with John, I was greatly saddened to hear the news. If anybody can be called my mentor, it is John. He guided me through the process of writing on many occasions by taking […]

A happy choice of music
Music may be the food of love but it was the lifeblood of Hamlet commercials.

By Mike Everett on

In last Friday’s edition of the advertising website, More About Advertising, editor Stephen Foster reprinted an article that had been written by the late John Webster for a magazine called Commercials. Stephen published John Webster’s article as part of his Desert Island Ads series. John Webster very gamely chose ten commercials from an agency that […]

The fallability of research
It’s astonishing how often research jumps to the wrong conclusion. Brexit is just one example.

By Mike Everett on

As I write this I have beside me Thursday’s London Evening Standard. The headline reads as follows: ‘Remain ahead in final poll’. Also beside me I have Friday’s Evening Standard, whose front-page headline shouts ‘We’re Out’. So, as with last year’s General Election, the polls have got it wrong again. Not that I’m surprised.