Appealing to a basic human instinct.

by Mike Everett
Posted on: April 1st, 2020
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Don't end up six feet under

Over the recent fine weekend, where social distancing was widely ignored, we considered how to make the two-metre rule hit home more strongly with the public. The government communications had adopted a spirit of altruism. ‘Safeguard others and the NHS’. All well and good, you might say, but we wondered what would happen if we turned things on their head. In other words, created a message that said safeguard yourself. The result was this poster, which we believe appeals to the most basic of human instincts, self-preservation. Please feel free to use it with the compliments of Anatomised. Pass it on to others using social media. Or download it as a pdf, print it out and stick it in your front window, if you like. Anything to make sure as many people as possible see it. Thank you.


Click to Download a social media resource pack
(21 MB zipped file)


Click to Download a print resource pack
(16 MB zipped file)