Archive for the ‘work’ Category
How do you unlock the spirit of a restaurant in lockdown?
A restaurant’s spirit is embodied in its staff, its food and its ambience. It’s impossible to replicate all, if any, of the above right now, with the UK in lockdown. Which got our clients at Peet’s restaurant scratching their heads.
Helping Ancient & Modern – with the emphasis on modern.
We’re always pleased to work with old colleagues of ours. So we were delighted when a new agency asked us to produce their website.
On January 6, 2020 a new creative agency launched with an intriguing name. Ancient & Modern is the brainchild of Adrian Holmes, John O’Driscoll and Seamus O’Farrell. With an average age of 64 they offer the experience of age with an ambition for producing great work that the years have not dimmed.
10 years in the making: our first-ever ad for Graduate Coach.
Everything comes to he who waits. In our case it was nearly a decade before an ad for Graduate Coach landed in our in-tray.
Graduate Coach is a unique undertaking. Over the past ten years, under the leadership of founder, Chris Davies, it has guided hundreds of graduates into hotly contested graduate level jobs. Throughout those ten years, Anatomised and its partners have supported Chris and his team.* Along with others I helped Chris write his two books, The […]
Creating a seven-day wonder.
With just a week to go, how Anatomised produced a much-needed promotional film.
At Anatomised we pride ourselves on our willingness and ability to solve communications problems on behalf of clients quickly and effectively. A project we undertook recently for So Just Shop is a good case in point.
Making an exhibition of myself
It’s not often that something you write ends up in an exhibition. But a piece of writing I did recently can now be seen in a Detroit museum.
Our online survey has already given quite a few gin brands food for thought. Why don’t you ask us how your brand fares?
If you’re a gin brand owner and haven’t done so already, please request a copy of the survey summary report to see where you stand. You may be pleasantly surprised. At the very least you’ll get a sense of what needs improving.
Is this the best-ever demonstration commercial for a car?
Before they were thrown off air, Top Gear thought so. Here’s the story of how we made the film, way back in 1986.
I was thrilled when Jeremy Clarkson, James May and Richard Hammond chose as best car demonstration commercial one of the many films I produced during my days as Head of Television at Collett, Dickenson and Pearce (CDP). I knew they were planning something of the kind because the BBC had phoned me last year to […]
How the West can win.
It isn’t only creative people who should attend creative training sessions. Everybody should.
A short while ago I completed a project that I undertook on behalf of D&AD, the international creative awards organisation. It involved me interviewing 20 of the country’s top creative people and then writing about the D&AD training courses that they conducted. I wasn’t surprised to learn that creative professionals who wish to brush up their skills take up the lion’s share of places on these courses. But increasingly D&AD find that a significant number of non-creative professionals are signing up, too.
Yakult TV campaign and CH4 Breakfast Time sponsorship
We were asked to find a director of some artistic subtlety to produce a piece of animated work that, whilst being CGI-based, had to have an ‘organic’ or ‘illustrated’ quality instead of the more normal ‘hard-gloss’ look, in order to give a more appealing feeling to this quality product.
Snake heads and serpentine rivers
The mention of Suriname caught David Hughes’ attention when he first heard about J P Knight’s river transport services in South America. He had spent time in the country when he was much, much, younger. In fact his first job in Advertising was in Suriname.
How to leave your money to your family, not the taxman.
You can’t take your money with you when you go, but you can make absolutely sure that it doesn’t get frittered away in taxes.
Can a website be an advertisement?
A good question, and one that head of Openeye Consulting, Deborah Samuel, asked us at Anatomised.