The quick answer to our question is with difficulty. A restaurant’s spirit is embodied in its staff, its food and its ambience. It’s impossible to replicate all, if any, of the above right now, with the UK in lockdown. Which got our clients at Peet’s restaurant scratching their heads. What could they offer to keep the spirit of their restaurant alive during these difficult times? In the short term, they plumped for an initiative called ‘Peet’s at Home’, a collection of recipes for the restaurant’s favourite dishes that can be cooked at home.

Many of the recipes feature seafood that is caught locally. The local fishing industry has suffered badly with restaurants such as Peet’s closed. Sales of fish and other seafood have fallen dramatically, threatening the livelihoods of the local fishing community. (And, by the way, of fishing communities throughout Britain.) Peet’s thought that anything they could do to encourage the public to take up the slack would be worthwhile. In fact, this was as important to the team at Peet’s as continuing to nourish the spirit of their restaurant.

Anatomised are proud to have designed and created content for the Peet’s at Home microsite which played a brief but important role for the restaurant during lockdown but is now no longer needed as we come out of lockdowwn.