Articles tagged ‘John Salmon’
Dribble down your chin peaches:
Is the art of copywriting dead?
By Mike Everett on
Last Thursday, at the Ham Yard Hotel, the Direct Marketing Association hosted part of their Great British Copywriting Campaign. I was invited to join a panel on the stage of the hotel’s theatre to discuss the demise or otherwise of copywriting. The question that underpinned the evening was this: Is the art of copywriting dead?