It isn’t only creative people who should attend creative training.

A short while ago I completed a project that I undertook on behalf of D&AD, the international creative awards organisation. It involved me interviewing 20 of the country’s top creative people and then writing about the D&AD training courses that they conducted. I wasn’t surprised to learn that creative professionals who wish to brush up their skills take up the lion’s share of places on these courses. But increasingly D&AD find that a significant number of non-creative professionals are signing up, too.