Articles tagged ‘Copywriting’

The lost art of copywriting.

By Mike Everett on

Are you a business owner who often has to write your own publicity material?

Are you somebody who works in a marketing department, who is called upon to judge copy?

Are you somebody who works in a marketing agency who hasn’t been taught how to write persuasive copy?

Then read on.

Where the prime minister got his latest sound bite.

By Mike Everett on

Now it would appear that Prince Charles isn’t the only member of the establishment to make use of an advertising line. David Cameron, no less has got in on the act. The other day, in what’s been generally described as ‘an unguarded moment’, David Cameron likened being prime minister to eating Shredded Wheat.

Dribble down your chin peaches:
Is the art of copywriting dead?

By Mike Everett on

Last Thursday, at the Ham Yard Hotel, the Direct Marketing Association hosted part of their Great British Copywriting Campaign. I was invited to join a panel on the stage of the hotel’s theatre to discuss the demise or otherwise of copywriting. The question that underpinned the evening was this: Is the art of copywriting dead?