If only Volkswagen's management had heeded this ad.

A great English copywriter wrote this ad when he worked at Doyle Dane Bernbach in New York in the sixties.

If only Volkswagen had clung to the ethos that it embodies.

Back in the sixties I was a messenger boy in a small advertising agency. For some reason the agency had an international department. This meant I could get my hands on copies of Life Magazine, The New Yorker and McCall’s. Flicking through these magazines, I started to see ads, the like of which I had never seen before. Mostly, they were for Volkswagen.