Becks Bier – Award-winning design and ‘Teutonic Iconography’
This award-winning design for a press and poster campaign for the product of this famous Bremen brewery first appeared in a larger-than-broadsheet magazine called ‘The Manipulator’. The campaign also appeared in other fashion and style magazines, causing something of a stir, both here and in Germany – a country that wasn’t on the media schedule.
In 2003, the campaign enjoyed a brief revival when it was exhibited as part of ‘Rewind’ at the V&A Museum, a celebration of 40 years of D&AD that showcased the best examples of 20th and early 21st century advertising and design. The designers involved were David Hughes and Siobhan Noonan and the illustrator was Barry Craddock.