BAe Systems’ Chairman’s Award for Innovation
BAE Systems’ Chairman’s Awards for Innovation is a peer-group recognition scheme. David Hughes and his team developed a year round campaign to market the initiative to employees worldwide. It was based around a call for innovative thinking. This took the form of monthly posters posing problems that were answered by subsequent posters. A listing of that month’s nominations appeared alongside the answers.
It was a rolling programme that nevertheless called ‘time-out’ once a year to celebrate that year’s achievements. We produced the souvenir guide for the event which also incorporated everything one needed to participate in the coming twelve months. Well almost everything – you still needed the brilliant idea.
